Discoverability

The Big Green finally arrived in UK shops in January 2026. It launches in US shops in March. The story about this book has just begun.

We have been careful and attentive to how the book is portrayed, and hopefully, this will make it more discoverable. There are so many new titles released each year that the biggest challenge to their success is whether or not readers know they exist.

This post is about ‘discoverability’. If you’re a creator, what can you do to help your book be discovered? It turns out you can do a lot. Most publishers will have a standard marketing plan they will share with an author and illustrator. Sometimes the marketing budget is large (we’d all love a big budget), so the plan is fuller, but mostly the budgets are modest and contain a list of basic activities to draw attention to the new book. Discoverability is not marketing. It’s the stuff that leads to marketing. All the thinking about what the book is, why it exists, and who the chosen audience is can help inform a marketing and sales plan, and the creators are the best people to feed into this conversation. For The Big Green, I thought long and hard about what the book should do, what it can’t possibly do, and why I made it in the first place and realized that there was a part of the audience I could reach more effectively than the publisher.

I also practiced my words about how the book was made until they sounded short, sharp, and conversational, whether on social media or in conversation. Some of it is outside my comfort zone, but that’s an opportunity to do something new, like a podcast interview with Bex on the Fun Kids Radio. Being prepared meant that I said pretty much all I wanted to, and it felt great.

Ghouls, Dragons, and Haunted Forests 🪄🐉 – Fun Kids Book Quest

In this episode of BookQuest, we’re stepping off the edge of the map and into lands where the shadows are alive. Whether you’re dealing with ancient spirits in an enchanted woods or trying to stop a war between humans and dragons, you’re going to need some serious inner strength! On the Shelf This Week: Bec Manser joins the show to introduce her magical debut fantasy, Wildheart. Follow Nettle as she breaks the rules and enters the forbidden, ghoul-infested Dryda Forest to save her sister. Along the way, she must face her deepest fears and decide who the real monsters are. Struan Murray also features with the epic sequel, Dragonborn: The Twilight Child. Having discovered her true identity as a dragon, Alex Evans is thrown into a dangerous quest to stop a war against humanity. Together with her friends, she must journey north to battle ancient demons and master her fearsome powers. Join Fun Kids Podcasts+: https://funkidslive.com/plusSee omnystudio.com/listener for privacy information.

1. Ghouls, Dragons, and Haunted Forests 🪄🐉 22:18
2. Blitz Bombs & Mythical Monsters🪖⛵ 22:21
3. Ancient Magic & Deserted Islands🪄💀 26:30
4. Secret Missions & Space Cats: Solving History’s Greatest Mysteries 🕵️‍♂️🚀 23:15
5. Front Lines & Family Fails: Surviving War and Vacation Disasters 🎖️🎒 18:18

You can listen to Bex on Fun Kids (weekdays from 4pm) on DAB Digital Radio across the UK, on the free Fun Kids app, and online at funkidslive.com

Assume that discoverability will take time and start your flag waving early, like up to six months before publication. Be available and discoverable yourself so that the book can have a better chance of succeeding. Talk to your publishing marketers, or try to understand book marketing more if you’re self publishing, because you are the stage when your lovely idea has become a product that now needs to perform. Your knowledge about it is valuable.

If you’re in the UK The Big Green is available from online stores.